What is a packshot photography


Packshot photography is the same as product photography, it is the product photographers job to create great looking packshots though amazing photography, the subject should be well lit and clear showing the actual product what ever it may be in the best possible light without any distractions. 

The packshot is the most common form of product photography, generally it is shot on a white or uniform background, it can either be shot by the packshot photographer with a small shadow underneath or without shadow at all, some of my clients want their products to be shot on a colored background which is not a problem but continuity is key. Packshots are widely used on websites and printed catalogues. The press often ask for packshots on an invisible background, this is where the product is cut out away from the background, the type of file produced is a tiff file and this enables the user to be able to place it over any type of background. 




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