Why a white background in your packshots

 I was reading on shopify that “50% of online shoppers think that product photos are more important than product information, reviews, and ratings,” this really did not surprise me, when you think in 2021 2.14 billion people worldwide are expected to buy on line compared to 1.66 billion in 2016 and the number keep rising. It is a great way of getting out there, a beautiful packshot is a brilliant way of showing the world your amazing products, customers make a direct link between the quality of your product photography and the quality of your product and how you are as a company, shopify also state that "high quality images can also be the difference between a conversion and a no sale,"

Keeping a white background for your product photography, especially if you are just starting out is a really good idea, even well established companies still go for white backgrounds, continuity is vital and if you start with white you can't really go wrong, it is clean and fresh goes with any color and as long as its well lit and shot with a good quality camera and lens will really make your product look premium.

Please dont hesitate to call me if you would like a chat about your product photography, Ive been working as a product photography for around 15 years so have a wealth of experience behind me.






Location: Barclay Rd, Fulham, London SW6 1EH, UK

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