The Importance of professional product photography
There is no getting away from the importance of clear and well lit professional photographs which ever platform you choose to sell your products on. We regularly photograph products for a companies own e-commerce site using platforms such as Big Commerce, Shopify, Square, Wix, Ecwid and WooCommerce, or other seller sites and social networking sites such as Amazon, Not on the high street, Ebay, Etsy, Instagram and Facebook.
Having a high quality packshots and product photography images is key to good sales. I have had many of my clients come to my product photography studio who have attempted to do their own photography to cut down on financial outlay come to me and say they did not realize how many things there is to take into consideration, such as reflections, lighting, shiny surfaces and would I be able to photograph their products for them, cutting corners most of the time does not save money.
Many times I have seen on Instagram and Facebook stunning products that have been badly let down by badly lit and styled photography, it seem such a pity to have such beautiful products not shown off in the best possible way in their online shop window, resulting in the loss of possible sales.
As product photographers we always work closely with our clients, sometimes creating mood boards (we love pinterest) and throwing ideas at each other so we can achieve the best possibly product photography.
So whether it is packshot photography or something a little more creative I would strongly recommend having great product photographs for your online presence.
