Product Photography

 I was reading on shopify that  “50% of online shoppers think that product photos are more important than product information, reviews, and ratings,”  t his really did not surprise me, when you think in 2021 2.14 billion people worldwide are expected to buy on line compared to 1.66 billion in 2016 and the number keep rising. It is a great way of getting out there, a beautiful packshot is a brilliant way of showing the world your amazing products, customers make a direct link between the quality of your product photography and the quality of your product and how you are as a company, shopify also state that "high quality images can also be the difference between a conversion and a no sale," Keeping a white background for your product photography, especially if you are just starting out is a really good idea, even well established companies still go for white backgrounds, continuity is vital and if you start with white you can't really go wrong, it is clean and fresh goes w

Packshot photography is the same as product photography, it is the product photographers job to create great looking packshots though amazing photography, the subject should be well lit and clear showing the actual product what ever it may be in the best possible light without any distractions.  The packshot is the most common form of product photography, generally it is shot on a white or uniform background, it can either be shot by the packshot photographer with a small shadow underneath or without shadow at all, some of my clients want their products to be shot on a colored background which is not a problem but continuity is key. Packshots are widely used on websites and printed catalogues. The press often ask for packshots on an invisible background, this is where the product is cut out away from the background, the type of file produced is a tiff file and this enables the user to be able to place it over any type of background. 

Happy New Year everybody January 2021 is very busy for all good product photographers especially with all the new season products being uploaded onto websites with so many business are going online, its such a great way of small shops to get out there and be noticed. We keep our product photography prices as low as possible, cheap packshot photography does not mean the quality of our photography is compromised, far from it! We try keep our prices as low as possible and the quality of the final image as high end as possible. The world is having such a tough time at the moment and for our part we try to make the whole process of photographing your products as easy as possible, we do our best with fast turnaround and high quality packshot photography to ensure that our clients get exactly what they need to upload on to their websites. We are specialists in all sorts of product photography, whether it be flay lay for fashion photography or invisible mannequin or ghost mannequin photography